Matcha Powder Iwai no Shiro from Shogyokuen 40g

Iwai no Shiro Matcha

"Iwai no Shiro," meaning "White of Celebration," is an exquisite matcha crafted from a carefully selected blend of tencha leaves by master blender and CEO Hiroshi Kobayashi. This matcha is renowned for its smooth umami flavour, making it ideal for usucha, the lighter form of traditional Japanese tea. With its brilliant green colour and silky texture, "Iwai no Shiro" offers a refined and joyous tea experience. Hiroshi Kobayashi, an award-winning blender, is among the elite few in Japan to hold the highest rank of tea appraisal, level 10.

Flavour Profile

• Umami Strength (5 = strongest): 4/5
• Astringency (5 = least astringent): 3.5/5
• Colour (1 = yellow, 5 = brilliant green): 5/5
• Texture (1 = very grainy, 5 = very smooth): 5/5

About Shogyokuen

Shogyokuen's history dates back to the 10th year of the Bunsei era, when the Kobayashi family inherited a tea garden and began cultivating and producing tea. Initially, they focused on retail in the Kinai region. In 1923, Jiuemon Kobayashi named the business "Shogyokuen Seicha," marking the official founding year. Throughout the pre-war and post-war periods, Shogyokuen consistently achieved top rankings in tea competitions, dedicating themselves to improving quality. Located in the heart of Uji, a premier region for gyokuro and matcha production, Shogyokuen has maintained a steadfast commitment to tea for over 190 years, managing the entire process from cultivation to sales.