Sencha Shinzan from Ishida Chaya 100g

Premium Sencha "Shinzan" – 100g

Flavor Profile

• Sweetness: 4/5
• Bitterness: 3/5
• Richness: 4/5
• Aftertaste: 5/5

Product Description

Shinzan, the most popular tea from Ishida Chaya, is a well-balanced premium sencha crafted with care. Harvested between late April and early May, only the young tea leaves with abundant sweetness and umami are carefully selected for this signature blend.

A hallmark of Ishida Chaya, Shinzan is finished with a focus on flavor, offering a harmonious combination of sweetness, umami, and a touch of astringency. Its exceptional balance has made it the flagship product of Ishida Chaya, with many customers considering it synonymous with the brand itself.

Experience the perfect balance and exquisite taste of Ishida Chaya’s best-selling tea, Shinzan.

About Ishida Chaten

Established in 1946, Ishida Chaten traces its roots to Ishida Shohei, the founder who began his tea business under the name Ishida Shohei Shoten. Initially, he cycled around the local Morimachi area, working as a tea broker in a region renowned as a historic tea-producing area in Shizuoka, with its fame extending nationwide.

In 1973, after completing rigorous training in tea craftsmanship, the second-generation owner, Masanobu Ishida, took over the family business, gradually expanding its scale. By 1991, Ishida Chaten Co., Ltd. was officially established. In 1998, a new factory was built alongside the opening of the retail shop "Ishida Chaya," with the aim of sharing the exceptional taste of Ishida’s tea with even more people.

Since its founding, Ishida Chaten has cherished one principle: crafting tea that brings genuine delight to customers. Ishida’s tea is both unique and distinctive, setting it apart from the ordinary.

Using only carefully selected tea leaves, Ishida Chaten employs time-honored finishing techniques, proprietary blending skills, and masterful craftsmanship to create tea of unparalleled quality. They are committed to producing safe and reliable tea, ensuring the origins of the tea leaves and the faces of the growers are always visible.

Tea is all about aroma and flavor, and Ishida Chaten takes great care to deliver expertly crafted tea that embodies these qualities. From the heart of Morimachi, they deliver a moment of tranquility and comfort directly to your doorstep, offering you the finest tea to enrich your daily life.