Matcha Powder Chiyo no Shiro from Aoi Seicha 30g

Chiyo no Shiro (Usucha)

Chiyo no Shiro is an affordable, everyday matcha perfect for both casual enjoyment and tea ceremony practice. This usucha (thin tea) offers a refreshing and balanced flavor, allowing you to savor the authentic taste of matcha. Its versatile nature also makes it an excellent ingredient for desserts such as cakes and ice cream, adding a luxurious touch to your culinary creations.

Experience the delightful flavor of Chiyo no Shiro, whether for daily tea drinking, tea ceremony practice, or enhancing your favorite sweets.

About Aoi Seicha

Aoi Seicha is a long-established matcha manufacturer based in Nishio City, Aichi Prefecture—one of Japan’s most renowned matcha-producing regions. Founded in the Taisho era, the company carries a deep-rooted history of matcha craftsmanship. Our family crest, the "Tachi Aoi" (standing hollyhock), is the ancestral emblem that later became the inspiration for the Tokugawa Shogunate’s iconic "Aoi Mon" crest.

Guided by a customer-first philosophy, Aoi Seicha upholds three core values: sincerity, trust, and affection—represented by the three leaves of the hollyhock. Over a century of Nishio tea cultivation has led to the refinement of advanced agricultural methods and manufacturing techniques, ensuring a legacy of excellence.

Today, Aoi Seicha remains committed to delivering the highest quality matcha, produced in a modern and hygienic facility. With a dedication to authenticity, safety, and premium quality, we continue to share the true taste of matcha with the world.