Sencha Asatsuyu from Ishida Chaya 100g

Asatsuyu – 100g

Flavor Profile

• Sweetness: 4/5
• Bitterness: 2/5
• Richness: 3/5
• Aftertaste: 5/5

Product Description

Known as the "Natural Gyokuro," Asatsuyu sencha is crafted from the unique Asatsuyu cultivar, prized for its vibrant green infusion, distinctive aroma, and rich flavor. This exceptional Japanese tea delivers a harmonious balance of sweetness and umami with minimal bitterness, making it a delight for tea enthusiasts.

One of Asatsuyu's remarkable features is its ability to retain its gentle flavor even when brewed with high-temperature water. As you brew, a refined aroma rises gracefully, offering a refreshing and smooth taste with deep umami and a subtle sweetness.

Perfect for those seeking a premium Japanese tea with elegance and depth, Asatsuyu is a versatile tea that offers a luxurious experience in every sip.

About Ishida Chaya

Established in 1946, Ishida Chaya traces its roots to Ishida Shohei, the founder who began his tea business under the name Ishida Shohei Shoten. Initially, he cycled around the local Morimachi area, working as a tea broker in a region renowned as a historic tea-producing area in Shizuoka, with its fame extending nationwide.

In 1973, after completing rigorous training in tea craftsmanship, the second-generation owner, Masanobu Ishida, took over the family business, gradually expanding its scale. By 1991, Ishida Chaten Co., Ltd. was officially established. In 1998, a new factory was built alongside the opening of the retail shop "Ishida Chaya," with the aim of sharing the exceptional taste of Ishida’s tea with even more people.

Since its founding, Ishida Chaten has cherished one principle: crafting tea that brings genuine delight to customers. Ishida’s tea is both unique and distinctive, setting it apart from the ordinary.

Using only carefully selected tea leaves, Ishida Chaten employs time-honored finishing techniques, proprietary blending skills, and masterful craftsmanship to create tea of unparalleled quality. They are committed to producing safe and reliable tea, ensuring the origins of the tea leaves and the faces of the growers are always visible.

Tea is all about aroma and flavor, and Ishida Chaten takes great care to deliver expertly crafted tea that embodies these qualities. From the heart of Morimachi, they deliver a moment of tranquility and comfort directly to your doorstep, offering you the finest tea to enrich your daily life.